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二维码,新旅游“神器”?

 

Bar Codes on Sidewalks Give Tourist Info

The first two-dimensional bar codes were installed at Arpoador, a massive boulder that rises at the end of Ipanema beach. The image was built into the sidewalk with the same black and white stones.

They attracted audiences, who downloaded an application to their smartphones or tablets and photographed the icon. The app read the code and they were then taken to a web site that gave them information in Portuguese, Spanish or English, and a map of the area. They learned, for example, that Arpoador gets big waves, making it a hot spot for surfing and giving the 500-meter beach nearby the name of “Praia do Diabo,” or Devil’s Beach.

The city plans to install 30 of these codes at beaches and historic sites, so Rio’s two million foreign visitors can learn about the city as they walk around.

Scrap Car Plant Tree

Green schemes have been regular news for many years, but it’s rare that we come across an initiative that uses a traditional polluter as a force for environmental good. This is exactly what Scrap Car Plant Tree hopes to do by encouraging owners of old cars to donate the vehicle in order to raise money for the creation of new green spaces in UK cities.

Automobiles contribute a large portion of the greenhouse gases released into the atmosphere each year. With this in mind, the scheme enables car owners whose vehicles have come to the end of their life to donate them to the Trees for Cities charity. When cars are donated, the scheme aims to tow them within one to three days, after which they will be taken to a scrap yard or put up for auction if still roadworthy. The funds will go to helping plant new trees in the donor’s city.

It costs £7.50 to plant and care for a tree through its maturity. One car donation that is used for scrap can raise about £100, funding about 13 trees. If you donate a vehicle that brings in a good amount of money in auction, you could potentially subsidize a whole grove of trees!

Disabled Piglet Rolling in Love

Video about Chris P. Bacon has Internet animal fans going wild. He is a month-old piglet from Clermont, Florida, born without use of his hind legs, has become an Internet sensation since his owner posted a video showing him learning to use a wheelchair made from a toy building set. The video has been viewed almost 450,000 times by people from as far away as Brazil, England and Australia.

The disabled piglet came to Dr. Len Lucero of Eastside Veterinary Hospital in mid-January when a client dropped him off because she couldn’t take care of him. Lucero was familiar with the mobility devices used by disabled animals. One night, he fashioned a wheelchair for Bacon out of K’nex toys, attaching the contraption to the then-1-pound piglet.

“He screamed, yelled,” Lucero said. “He didn’t like it at first, but he got used to it.” The wheelchair worked, so Lucero shot a video of the pig testing it on the family’s living-room floor. Lucero posted a six-minute video on YouTube so that his out-of-state friends and family could see Bacon in action. But within a few days, the video spread like wildfire.

二维码,新旅游“神器”?

里约热内卢将科技与传统结合,在标志性的黑白马赛克人行道上嵌入二维码,为游客提供这座城市的信息。

首个二维码设在伊帕内马海滩尽头高高耸起的亚波阿多巨石上。它们被镶嵌在人行道上,用与其相同的黑白石头拼筑而成。

二维码吸引了围观群众,他们纷纷把一款应用软件下载到自己的智能手机或平板电脑上,并拍摄二维码。软件读码后会跳转到一个为游客提供旅游信息和该地区地图的网站上,这个网站有葡萄牙语、西班牙语和英语版本。他们可以了解到相关的信息,如:亚波阿多巨石能造成大浪而成为冲浪的热门景点,但也使得这片长达500米的海滩获得了“魔鬼海滩”的称号。

里约计划在海滩和名胜古迹上安装30个这样的二维码,让其两百万名外国游客可以在散步的同时了解这座城市。

旧车换树

虽然环保项目是近些年来经常被报道的新闻话题,但利用传统污染源作为推动环境保护动力的倡议却是我们鲜少能碰上的。这就是“旧车换树”计划的初衷,它鼓励旧车车主捐赠旧车,由此募集资金在英国城市里打造更多的绿色空间。

机动车尾气排放是大气温室气体的很大一部分来源。出于这点考虑,这项计划鼓励车主把他们使用寿命已尽的旧车捐赠给城市植树慈善组织。在车被捐赠后,会在一至三天内被拖走,随后会被带到废车场;如果仍能上路行驶也可以进行拍卖。筹来的资金将会用于在捐赠者所在城市植树。

每棵树从种植到维护其成熟总共所需的费用为7.5英镑。每辆报废的旧车能筹到大约100英镑,足够种13棵树。如果你捐赠的车拍卖价格很高,那你筹集到的钱很可能能种整整一园子的树木。

“猪坚强”打动人心

克里斯•P. 贝肯在喜爱动物的网络粉丝之间刮起了一阵狂潮。它来自佛罗里达州克莱蒙特,是一只一个月大的小猪,生下来就后腿瘫痪。它的主人用儿童玩具配件为它组装了一个小轮椅,并把它学习用轮椅行走的过程拍成视频,上传到网络上,使小猪一夜间成为了网络明星。这个视频点击量高达45万次,传播范围之广,就连在遥远的巴西、英国和澳大利亚也都有它的粉丝。

一月中旬时,东区兽医院莱恩•卢塞罗医生收留了这只残疾小猪,它原来的主人无法照顾它,因此只能把它留在兽医院里。卢塞罗对残疾动物使用的辅助行动设备很熟悉。一晚,他将科乐思玩具改造成一个轮椅,并把这一小装置连接到这只已有1磅重的小猪身上。

“它叫过、喊过,”卢塞罗说,“起初它并不喜欢这个装置,但后来它也习惯了。”这个轮椅奏效了,所以卢塞罗拍了一条小猪在家里客厅地板上试用轮椅的视频。卢塞罗把长达六分钟的视频上传到Youtube上,让他在美国之外的亲朋好友也能看到贝肯的努力。但是没过几天,视频燎原般地在网络上火了起来。


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